Campaign to promote the national women’s helpline

Country of Implementation

Austria

Description

Two large supermarket chains and a well-known coffee house chain have printed the telephone number of the women’s helpline on their cash receipt in cooperation with the AÖF. An equally well-known company that produces milk, in cooperation with the AÖF, printed the telephone number of the women’s helpline directly on the milk cartons.

Innovative aspect

The measure was new in the country and was targeting people through one of the only places they’d be allowed to go outside of their house

Duration of the measure

Temporary

Implementing actor(s)

WSS, supermarket chains and other companies

Type of organisation

WSSs